News
Our latest projects and useful insights on corporate communications
Norsk Hydro acquiered Sapa
Benelux press campaign
In October we had the chance to lead the press campaign on Norsk Hydro's acquisition of SAPA. The acquisition of Orkla’s 50% ownership in Sapa gave Hydro full ownership in the global leader in extruded aluminium solutions and made Hydro a leading force in the global aluminium industry. Formed as a 50/50 joint venture between Orkla and Hydro in 2013, Sapa has been a highly successful aluminium solutions provider and the world's largest extrusion company. As Hydro’s new Extruded Solutions business area, it will continue to operate with the business units Extrusion Europe, Extrusion North America, Precision Tubing and Building Systems, and has 22,400 employees and presence in around 40 countries. Our locally tailored press-releases in French, Dutch, German and English lead to excellent media coverage in the Benelux.
Waffle scent in Rhode Island
Exhibition stand
Does waffle scent can make you feel like you are in Brussels? In summer, we created the stand for Haystack for the 12th Pangborn Sensory Science Symposium in Rhode Island (US). Haystack is a major international market and consumer research company. They strongly believe that an interaction of all senses most influences our perception, experience and decision-making. That is why when conceiving the stand for Haystack US, we had to strike all sensorial cords in a harmonious way. In three different boxes visitors could experience the various looks, the scents and the sounds of Dubai, Amsterdam or Brussels. The objective was to create a real symphony of senses in order to create emotional impact. The Haystack “Symphony of senses” –stand was nominated as one of the best stands of the Symposium. A real success!
